About Stephan Grünewald
Stephan Grünewald, born 1960, is a graduate psychologist and co-founder of rheingold-Institut. Every year, he and his colleagues conduct over 5000 in-depth interviews on issues that are current in markets, media and society. He is also a therapist trained in analytic intensive therapy. Since 1990, he has authored numerous articles and studies on such topics as market roll-out, advertising effectiveness, everyday life, youth and culture in print media as well as in TV and radio features. Trend and social research are among his main interests. His first book, “Deutschland auf der Couch”, appeared in 2006; his most recent work is entitled “Wie tickt Deutschland?” (2019).